Print on Demand · Catalog Personalization · Cloud & On-Premise

Catalog Personalization Management

Give every seller and buyer on your POD marketplace a catalog that feels like their own. Custom branding, curated product selections, personalized pricing tiers, and white-label URLs, all managed from your central platform without developer help. Sellers can publish their personalized catalog to their own Shopify, WooCommerce, or Magento eCommerce stores.

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Cloud & On-PremisePart of Print on DemandSeller Platform Apps

Catalog Selection — Supplier catalogs land raw. We normalise SKUs, map attributes, and auto-publish to the store.

The Challenge

One Catalog for Everyone Means Sellers and Buyers See Products, Prices, and Branding That Were Never Designed for Them.

Without Catalog Personalization

One-Size-Fits-All Catalog

Every seller on your marketplace shows the same product catalog. You can't restrict or curate what each seller sells without manual admin work.
Pricing is the same for all sellers. Sellers who want to set their own margins have no way to do it inside your platform.
Buyers see every product regardless of their industry, account type, or agreed pricing tiers.
Onboarding a new seller means configuring their catalog view by hand, if that's even possible.
There's no per-seller branding. Every buyer sees the same marketplace look regardless of which seller they're buying from.

With Catalog Personalization

Automated, Personalized Catalog Experiences

Each seller gets a personalized catalog: curated product selections, custom pricing tiers, and their own branding, configured from your admin panel.
Sellers set their own retail prices on top of your wholesale base. Margin setup is built in per seller, per product category, or per volume tier.
B2B buyers see only the products relevant to their account, curated by category, industry, or negotiated agreement. Reordering is one click.
New sellers get their personalized catalog automatically when you onboard them. No manual catalog setup per seller.
Sellers can publish their personalized catalog to their own Shopify, WooCommerce, or Magento eCommerce stores, and orders flow back for fulfillment.

Two Perspectives, One Platform

Seller View vs. Buyer View

Sellers Manage Their Own Catalog

Sellers on your POD marketplace get a dashboard to manage their branded catalog, set retail prices on top of your wholesale, upload designs, and track their sales — all within the boundaries you define.

Branded eCommerce store with custom logo, colors, and URL
Set retail prices and margins on assigned products
Upload and manage design assets and templates
Track orders, sales, and payouts from their dashboard
Choose which products from the master catalog to show
Publish personalized catalog to their own Shopify, WooCommerce, or Magento eCommerce store

Buyers See a Curated Experience

B2B and corporate buyers see a catalog tailored to their needs — curated product selections, negotiated pricing tiers, saved favorites, and simplified reordering. The buying experience feels personal, not marketplace-generic.

Curated product catalog matched to buyer's industry
Volume-based pricing tiers specific to their agreement
Saved favorites and quick-reorder from past orders
Custom category views and product collections
Budget controls and approval workflows (B2B)
Branded ordering portal with their company's look

Key Benefits

One Platform, Infinite Catalogs

Per-Seller Branding

Each seller gets a branded eCommerce store with their logo, colors, and custom domain. Buyers never see your platform — just the seller's brand.

Curated Product Selection

Show each seller or buyer only the products relevant to them. Create curated collections by category, industry, or season — managed centrally.

Custom Pricing Per Catalog

Set wholesale, retail, and volume-based pricing per catalog. Each seller or buyer sees prices specific to their agreement and margin structure.

How It Works

Personalized Catalogs in Three Steps

Set Up Base Catalog

Define your master product catalog with base pricing, categories, and images. Promo, branded merch, and commercial print products form the core of your marketplace catalog.

Assign & Customise

Create personalized catalog views per seller or buyer. Set custom branding, curate product selections, configure pricing tiers, and assign white-label URLs — all from the admin panel.

Sell & Scale

Sellers and buyers see their own branded catalog experience. Orders flow through your central system for fulfillment while each party sees only their products, prices, and branding.

Print On Demand Suite

Artist Marketplace Catalog Personalization Custom Branding Seller Management Seller Platforms

What Customers Say

POD Marketplaces Running on Personalized Catalogs

★★★★★

“"We had 40 corporate buyers on our platform and every one of them was looking at the same catalog. Half the products weren't relevant to them. Since switching to catalog personalization, each buyer sees their own curated selection with their negotiated pricing. Reorder rates are up 34%."”

Platform Director

Corporate Merchandise Platform, UK

★★★★★

“"Our sellers kept asking for ways to restrict which products they showed to their own customers. We couldn't do it with our old setup. Now each seller curates their own catalog, sets their own prices, and publishes to their own Shopify store. Onboarding a new seller takes 20 minutes."”

Marketplace Operations Manager

POD Marketplace, Australia

Read Full Case Studies

See Catalog Personalization for Your POD Marketplace

Book a personalized demo and see how personalized catalogs help you onboard sellers faster and increase buyer conversions.

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Catalog Personalization FAQ

What is catalog personalization in print on demand?

Catalog personalization allows marketplace operators to give sellers and buyers customized product catalogs — with unique branding, curated product selections, custom pricing, and tailored categories. Each seller or buyer sees a catalog that feels like their own eCommerce store. Sellers can also publish their personalized catalog to their own Shopify, WooCommerce, or Magento stores.

Can each seller have their own branded catalog?

Yes. Each seller on your POD marketplace can have a branded catalog with their own logo, color scheme, custom categories, and curated product selections. The catalog URL can be white-labeled to appear under the seller's own domain or subdomain.

How does custom pricing work per catalog?

Catalog personalization supports per-seller and per-buyer pricing rules. Each seller can set their own retail prices and margins on top of your base wholesale pricing. B2B buyers can receive volume-based pricing tiers specific to their account.

Can buyers curate their own product selection?

Yes. Buyers (especially B2B corporate buyers) can save curated product collections from the full catalog. They can create shortlists, set up reorder favorites, and build custom category views — making repeat ordering faster.

Does catalog personalization work with PX Connect?

Yes. Products sourced through PX Connect (SanMar, S&S Activewear, Alphabroder, Geiger, PF Concept) can be included in personalized catalogs. Vendor inventory syncs in real time, so sellers always see accurate availability.

Is catalog personalization available on-premise?

Yes. Catalog personalization is available as part of both PX Cloud (Managed Cloud) and PX On-Premise (self-hosted) deployments of PrintXpand's Print on Demand platform.